Warren Todd helps build and develop brands through integrative, strategic development and consequently implementation and roll out of structured plans. Of course, we highly enjoy kick off events and believe there is great strength in a well themed, well advertised and well received good ol' fashioned high energy event. As such, we are so excited to be working with the makers of Phase III 'Recovery'. We've thoroughly enjoyed the strategizing process and are excited to implement the plans and whatever exciting events or programs are to come in the world of Phase III. For starters, on January 18th, 2015, Phase III will be hosting a 5K to benefit a well known charity. The inaugural Phase III 5K to benefit a surprise charity will take place in Delray Beach, FL and Warren Todd couldn't be more excited to be putting together this event to remember. We will be addressing the charity in the near future so stay tuned!
For now, we felt it would be interesting to share a few fun facts we've come across in spending time with this brand. Phase III is a fitness pure milk recovery drink. Yes, you heard that right. We said real milk. Not milk powder, portions of milk or anything in between. Phase III was created with the knowledge that there is a 1:1 ratio of carbohydrates to protein that benefits the fitness enthusiast in maximizing their workout (whatever that may be). There is nothing worse than working out, day by day, feeling like the muscles just won't jump back. Some drink a half a can of Phase III, while some drink all of it. It really depends on what the need is for that day, but a few things about this product have caught our combined attention.
1. The body can only take so much protein (post workout - within a 30-40 minute period when Phase III is to be consumed to maximize efficiency) and the rest is stored as fat.
2. You can actually burn fat by consuming Phase III. Muscle burns fat and Phase III increases the rate at which your muscle recovers. Thus, increasing the fat burn in its entirety. Again, the window of consumption for this to happen is 30-45 minutes post workout. It is loaded with electrolytes in addition as electrolytes are naturally occurring in milk and when the "extras" (such as lactose) are removed and nutrients are condensed, electrolytes multiply!
3. Post workout your body is screaming for nutrients. It goes into a "feed me or I'm going to start holding everything I possibly can to survive this" mode. If you feed the body what it needs (protein to build muscle and carbs to enable the protein to synthesize into the muscle), it will be happy and lose the greediness. No longer will it start to stuff away every fat and carb that comes its way. Once consumed, it has been fed, the muscles are rejuvenated (have begun the fat burning process) and a few hours later, when you are ready to eat, your body will take what it needs (without storing the extras similar to animals layering the 'fluff' in preparation for a cold winter).
4. Why does this drink taste like delicious, flavored milk without any chalky or funky tastes that most people simply deal with in order to guzzle while hoping for the best? There is, in fact, a scientific reason. The protein molecule found in Phase III is never broken down in the filtration process. You would have to drink a quart of milk to get the milk benefits found in Phase III. Why? Because the lactose is removed (minus a very small amount that would not affect a lactose intolerant person - however, Phase III is not recommended for those who are actually lactose "allergic") and the electrolytes and nutrients inherent in milk remain. Calcium would be one of the vitamins remaining. When many other fitness drinks are created, the "burn processing" used to make it easier and less expensive to created will demolish the calcium molecule. Once that molecule breaks down, the chalk taste comes into play and many are left to hold their noses.
We'll share more as time goes on, but the science behind this brand and concept is fascinating and learning about the scientist involved is equally as interesting. With walks and runs on their way, we thought it might be the time to share the word. The product can be ordered online (through Amazon) or in various stores currently on the east coast. Warren Todd is devoted to this brand and sees a home run in the future! Follow our Facebook page (you can simply click in the top, right had corner of this blog home page Facebook link) and that of Phase III Recovery to keep up to date on what this brand has going on and what's to come!
Wishing you an active, fun filled weekend!
Trisha and Niki
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